Newsletters: Yay or Nay

Newsletters: Yay or Nay

Can we take a minute to talk about newsletters? I’m torn. There are a few newsletters that I LOVE. They provide killer content and some really interesting actionable ideas. They find a problem or a pain point and they provide a solution, or at the very least an explanation. They tell me what interesting people[…]

You Wanna Know Why? I Wanna Know Why Not?

You Wanna Know Why? I Wanna Know Why Not?

Sometimes I can’t believe what I’m doing. Sometimes I can’t believe that I’m living in a generation where we have access to technology that was the thing of science fiction (I am a little pissed we don’t have jetpacks and that everything isn’t holograms, but I’ll survive. Growing up, I thought I was going to be a lot of different things. Here’s a SMALL list of the things I thought I was going to be;

  • Second baseman for the Boston Red Sox (a la Marty Barrett)
  • Board Game Designer
  • Musician
  • Author
  • Film maker
  • Boxer

Now, beside number 1 and number 5, I’ve basically lived each of these things. I’ve designed board games (I’m currently building a game based on the show Stranger Things), I’ve recorded a couple of albums, I’ve written a novel and I recorded a silly little short film series called The Invisible Man Show. And I try to live by a pretty simple motto.

“You wanna know why? I wanna know why not?”

[…]

Women In Tech: The Best Talk I’ve Ever Listened To

Women In Tech: The Best Talk I’ve Ever Listened To

Back in January, I had the opportunity to host a panel at Podcamp 2017 with an incredible group of people that I admire greatly and I wanted to take the time to talk a little bit about that experience. This isn’t so much a review of that talk but rather how and why we put that panel together and the key takeaways from that session.

I was not supposed to host a panel on Women in Technology at Podcamp 2017. I wasn’t supposed to speak at all as one of the main organizers. But we had a speaker and a host drop out pretty late and so I was really excited to get to join the panel (and also to add my own talk later in the day.)

[…]

Understanding Marketing ROI

Understanding Marketing ROI

There’s an anecdote in Luke Sullivan’s “Hey Whipple, Squeeze This” about Evian creating a massively popular viral video featuring babies on rollerskates, only to have their profits decrease substantially. As far as marketing efforts go, generating 80 million views on YouTube might seem like a slam dunk. How did a misstep seem to be such[…]