And so I eliminate every single page on my website, save two. The first is my home page. It gives you the quick hits of what I do. The second is my blog, where you’re reading this and other articles on productivity and related concepts. There are links to my social media profiles and a really simple contact form that says “what’s your name and what do you want?” I cut every item off the menu that didn’t need to be there. My menu is now a simple question. Are you hungry? Everything else is chatter.
I was recently having a conversation with someone about a project. They had yet to post a request and so I said I would keep an eye out for when they actually posted something. Their response was; why? Why wait? You know what the gig is. You know what the required skillset is. Everything else is just fluff. And they were right. I didn’t need the rest of the “details”. I knew what they were looking for. End of story.
So how can you put this into action? Well, think about what it is you do. Can you explain it in 2 sentences that anyone (within reason) could understand? If you can’t, start there. If you were speed dating, what’s the one thing you would say to get people hooked? You don’t need to wrap that up in a complicated mission statement and a website with 15 pages. You need to unwrap it. And lay it on the table. Someone is hungry. I guarantee.