Shutterfly Hates Old People

Shutterfly Hates Old People

If there’s one thing old people love, it’s photos. So why do photo companies hate old people? Last year my mother in law asked me to help her create a photo book for her mother’s birthday. My wife’s grandmother is in her mid 90’s now and following a large family...
Track. Everything.

Track. Everything.

I used to be a real “fly by the seat of my pants” guy. I’d come up with a plan and that I’d execute. And then a new plan. And I’d execute. And so on. But over the past couple of years I’ve come up with a bit of a problem with this scenario. I missed a step. I didn’t...
Shitty Onboarding – The Pokemon Go Story

Shitty Onboarding – The Pokemon Go Story

I’d like to talk to you about a small indie game that you may not have heard of. It’s started to catch on a little bit and I think that if they can do a good enough job marketing, they might finally get somewhere. Perhaps, if you’ve really got your ear to the ground,...
It’s All About Expectations

It’s All About Expectations

One of the things that I’ve prided myself on over my career as a consultant is turnaround time. I’ve always been very aggressive with timelines because as I was attempting to enter the industry, expedient service was the only ace up my sleeve. Sure, I had experience...

Eventually, You’ll Learn To Hate Everything

Sometimes it’s helpful to walk away from something so that you can let it breathe. Sometimes you’re too involved with a piece of writing or a work of art or a website, or whatever to value it properly. And so, when you walk away from it, you’ll gain some perspective....

Call Me, Maybe

I was chatting today with a friend about a recent site launch for her company. I helped walk her through some of the difficulties surrounding a very adventurous development plan including working with two different developers for front end vs back end. Upon launch,...