Shoestrings

Shoestrings

Sometimes I love the serendipity that’s involved in discovering new artists. The rise of streaming audio has helped this immensely. At one point, one of my friends recommended that I listen to Hamilton: The Broadway Musical. They thought that I might like the...
The TV Told Me To: Social Media Advertising

The TV Told Me To: Social Media Advertising

I love advertising. I always have and I imagine I always will. There’s something really interesting about telling a compelling story in such a short period of time. Over the years, advertisers have convinced me to purchase a great number of things. I’ve purchased the...
Do I Care If Anyone Likes Me on Social Media?

Do I Care If Anyone Likes Me on Social Media?

A few months back I was speaking at a bloggers conference about content ideation. Basically, my entire session was on how you can come up with ideas for your blog and then how you can act on those ideas in your writing. It was a lot of fun. At one point, I asked if...
Self Importance Killed My Battery

Self Importance Killed My Battery

The battery on my iPhone sucks. Now, if you own an iPhone you know that there’s nothing wrong with my battery that isn’t wrong with everybody else’s iPhone battery. While I love Apple products, I recognize that they have a miserable battery life. But it’s not all...
Brands and Social Media: A Complicated Relationship

Brands and Social Media: A Complicated Relationship

We do some work with brands that are looking to grow their businesses through social media. Inevitably, as part of the conversation, we get to the return on investment question. “How many followers am I going to get from this” and that sort of thing. When we explain...