Voting On Social Media

Voting On Social Media

Recently, we had a provincial election. I want to start with a VERY large caveat which is that this is NOT a political post. This is not about which party I think was right, or wrong, or would be the best for the province or would be the worst for the province. I’ll...
Understanding Marketing ROI

Understanding Marketing ROI

There’s an anecdote in Luke Sullivan’s “Hey Whipple, Squeeze This” about Evian creating a massively popular viral video featuring babies on rollerskates, only to have their profits decrease substantially. As far as marketing efforts go, generating 80 million views on...
Your Fake Muscle Shirt Looks Stupid

Your Fake Muscle Shirt Looks Stupid

The other day I was driving past an apartment building that I used to live in. It wasn’t an overly nice apartment building and it’s not in a fantastic area (I once interviewed about what I thought of the murder that happened on my front lawn) but I actually really...
3 Things We Learned From Social Media Audits

3 Things We Learned From Social Media Audits

I find it really interesting how projects come and go. I find that I’ll spend several months working SOLELY on websites and then I’ll spend several weeks ONLY working on content, and so on. When the work comes, it just sort of comes. Lately, most of the work I’ve done...

Do I Care If Anyone Likes Me? Short Answer? No.

A few months back I was speaking at a bloggers conference about content ideation. Basically, my entire session was on how you can come up with ideas for your blog and then how you can act on those ideas in your writing. It was a lot of fun. At one point, I asked if...

Twitter Loves The Number 7

Twitter is absolutely in love with the number 7. From #7FaveMovies to #7FaveBands, Twitter just loves anything that includes the number 7. And thus was born #First7Jobs. Everyone chimed in and talked about their time as a newspaper delivery person or babysitter or...