There’s an anecdote in Luke Sullivan’s “Hey Whipple, Squeeze This” about Evian creating a massively popular viral video featuring babies on rollerskates, only to have their profits decrease substantially. As far as marketing efforts go, generating 80 million views on YouTube might seem like a slam dunk. How did a misstep seem to be such[…]
The other day I was driving past an apartment building that I used to live in. It wasn’t an overly nice apartment building and it’s not in a fantastic area (I once interviewed about what I thought of the murder that happened on my front lawn) but I actually really liked it there. The units[…]
I think the reason that I couldn’t really get into Mad Men (ducks as internet throws refuse at him) is that I’m really tired of advertising. I get it that the show is about much more but every time one of those handsome, well suited men drinks a glass of scotch and talks about ads,[…]
Humans are quite possibly the most irrational creatures on the planet. How do I know this? Experience. I know this because I continue to do things that are irrational and every single time I think to myself, “this seems like a very good idea.” I’ve thought this about things I’ve bought, things I’ve done, people[…]
In the morning you brew a cup of coffee that you received in a box. You go to work wearing a random shirt that you received in a box earlier that week. You’re freshly shorn with the razors that you just received in a box. You return home from work and make supper with the[…]
Navigating social media is not necessarily easy. I have fallen prey to trolls and a scam or too and way more clickbait than I’d care to admit (yes…I DO want to know what those celebrities look like today). But even with everything I’ve ever done wrong on social media, there are still blunders that boggle[…]
Once in awhile I’ll see that someone I don’t follow has shared a really cool image, or gif or infographic or something similar. So occasionally, I’ll use the native Twitter app (because I’m cool like that) and check out the media tab, to see what kind of content that they’re sharing. I’ll often do the same for someone that I follow. And I’ve noticed something; nobody is making their own stuff anymore.
Now there are a few exceptions to this rule. There are a couple of great companies that create their own graphics and a few people that post a very specific category of images. But in general, no one is sharing their own stuff. It would seem to me, that in many ways, we’ve moved PAST our own content. What does that even mean, and why does it matter?
A lot of people think that coaching and leading is all about doing. It’ about giving a great speech or a well-deserved pat on the back. Coaching is all about telling people what to do and leading is all about showing people what to do, right? I don’t think so. I used to think so. I used to think that great coaches were those that gave those incredible speeches that got us all fired up. Al Pacino in Any Given Sunday was a GREAT coach. Kurt Russell as Herb Brooks in Miracle was a great coach. They were incredible leaders. And I still think that those individuals were great coaches and great leaders but it doesn’t really have much to do with those speeches. Those speeches were the lighting of the match. But you have to have fuel. Where do you get the fuel?
How much should things cost? In most areas of business, it’s a pretty easy to work out. You can compare prices with competitors’ products. If you want to sell shoes, you can look at what other people charge for shoes, you can look at how much it costs you to make a shoe and then you can put a price tag on your shoes. But I don’t sell shoes. I sell websites. I sell words. I sell support. How in the hell do you figure out how much that’s worth? And is it always worth what it’s worth?
Have you ever been to a networking group? I love networking groups. Mostly because they’re always at breakfast time and I love breakfast. In particular, I love Smitty’s breakfasts because Smitty’s has a skillet made almost entirely of meat and THEN you can get a side of sausage. I am part time vegan but when I’m not vegan, I’m REALLY not vegan. There are lots of other things I love about networking groups. It’s very interesting to meet people from a variety of fields and to hear about their wins and losses, pleasures and pains. It is a great lesson in human behavior and if you listen carefully, you’ll learn a LOT. But there is one question that is asked at networking group after networking group that drives me bonkers.
“Who Is Your Ideal Client?”