Newsletters: Yay or Nay

Can we take a minute to talk about newsletters? I’m torn. There are a few newsletters that I LOVE. They provide killer content and some really interesting actionable ideas. They find a problem or a pain point and they provide a solution, or at the very least an explanation. They tell me what interesting people[…]

marketing roi

Understanding Marketing ROI

There’s an anecdote in Luke Sullivan’s “Hey Whipple, Squeeze This” about Evian creating a massively popular viral video featuring babies on rollerskates, only to have their profits decrease substantially. As far as marketing efforts go, generating 80 million views on YouTube might seem like a slam dunk. How did a misstep seem to be such[…]

Whose Line Is It Anyways? Is Content Dead?

Once in awhile I’ll see that someone I don’t follow has shared a really cool image, or gif or infographic or something similar. So occasionally, I’ll use the native Twitter app (because I’m cool like that) and check out the media tab, to see what kind of content that they’re sharing. I’ll often do the same for someone that I follow. And I’ve noticed something; nobody is making their own stuff anymore.

Now there are a few exceptions to this rule. There are a couple of great companies that create their own graphics and a few people that post a very specific category of images. But in general, no one is sharing their own stuff. It would seem to me, that in many ways, we’ve moved PAST our own content. What does that even mean, and why does it matter?


How To Lead

A lot of people think that coaching and leading is all about doing. It’ about giving a great speech or a well-deserved pat on the back. Coaching is all about telling people what to do and leading is all about showing people what to do, right? I don’t think so. I used to think so. I used to think that great coaches were those that gave those incredible speeches that got us all fired up. Al Pacino in Any Given Sunday was a GREAT coach. Kurt Russell as Herb Brooks in Miracle was a great coach. They were incredible leaders. And I still think that those individuals were great coaches and great leaders but it doesn’t really have much to do with those speeches. Those speeches were the lighting of the match. But you have to have fuel. Where do you get the fuel?


Points on Price Points

How much should things cost? In most areas of business, it’s a pretty easy to work out. You can compare prices with competitors’ products. If you want to sell shoes, you can look at what other people charge for shoes, you can look at how much it costs you to make a shoe and then you can put a price tag on your shoes. But I don’t sell shoes. I sell websites. I sell words. I sell support. How in the hell do you figure out how much that’s worth? And is it always worth what it’s worth?