Loyalty Departments Are Garbage

Recently I was delivering a couple of master classes at the Starting Point Entrepreneurship Conference at Saint Mary’s University. I taught two classes, one on meetings and one on team development and at one point during my second class, one of the participants piped up and said, “you really hate businesses, don’t you?”

I mean…hate is a strong word.

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Whose Line Is It Anyways? Is Content Dead?

Once in awhile I’ll see that someone I don’t follow has shared a really cool image, or gif or infographic or something similar. So occasionally, I’ll use the native Twitter app (because I’m cool like that) and check out the media tab, to see what kind of content that they’re sharing. I’ll often do the same for someone that I follow. And I’ve noticed something; nobody is making their own stuff anymore.

Now there are a few exceptions to this rule. There are a couple of great companies that create their own graphics and a few people that post a very specific category of images. But in general, no one is sharing their own stuff. It would seem to me, that in many ways, we’ve moved PAST our own content. What does that even mean, and why does it matter?

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When Would You Like To Fail?

Everyone I work with is always terrified that whatever they launch is going to fail. They’re worried that if they fail, that will be the reputation that they will have for the rest of their lives. People will see them as that guy with the terrible startup or that woman who made that thing that sucked. It’s debilitating for many people and it’s the real reason that many people don’t get going in the first place. Here’s the thing. There are a lot of people that sucked for a really long time before they did anything worthwhile. And there are some people that knocked it out of the park immediately and then had a real rough go from there. Let’s talk about the pros and cons of immediate success. Let’s talk about time travel.

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Points on Price Points

How much should things cost? In most areas of business, it’s a pretty easy to work out. You can compare prices with competitors’ products. If you want to sell shoes, you can look at what other people charge for shoes, you can look at how much it costs you to make a shoe and then you can put a price tag on your shoes. But I don’t sell shoes. I sell websites. I sell words. I sell support. How in the hell do you figure out how much that’s worth? And is it always worth what it’s worth?

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What’s A Blog Anyways?

I work with some pretty cool people. I’ve worked with astrologers, HR professionals, marketers, illustrators, photographers and social change makers. They’re all pretty awesome and the thing I love most about them is that none of them is a template. What do I mean by that? Well, while it would be easy sometimes to apply a “here’s what I do for astrologists” filter over top of interactions, I really love that each of them is a new and intricate individual that I get to explore and understand before we start working together. So, if these people are so different, then why do we try to apply the same systems and platforms in such a regimented way. Let’s talk about blogs.

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