You Won’t See My Best Work

You Won’t See My Best Work

I’m a big of a Kevin Smith fan. He’s written and directed some of my all time favourite films including Chasing Amy, Clerks, Mallrats, Dogma…ok…so all of them. But probably my favourite piece of his is An Evening With Kevin Smith. AEWKS is a college campus tour where...
The TV Told Me To: Social Media Advertising

The TV Told Me To: Social Media Advertising

I love advertising. I always have and I imagine I always will. There’s something really interesting about telling a compelling story in such a short period of time. Over the years, advertisers have convinced me to purchase a great number of things. I’ve purchased the...
Do I Care If Anyone Likes Me on Social Media?

Do I Care If Anyone Likes Me on Social Media?

A few months back I was speaking at a bloggers conference about content ideation. Basically, my entire session was on how you can come up with ideas for your blog and then how you can act on those ideas in your writing. It was a lot of fun. At one point, I asked if...
4 Ways To Make Meetings Not Suck

4 Ways To Make Meetings Not Suck

Meetings are stupid. I’ve said it before and I’ll say it again. They’re most often used by weak managers as an opportunity to waste time and make themselves seem important. They’re typically longer than they need to be, offer very little in the way of an actionable...
Self Importance Killed My Battery

Self Importance Killed My Battery

The battery on my iPhone sucks. Now, if you own an iPhone you know that there’s nothing wrong with my battery that isn’t wrong with everybody else’s iPhone battery. While I love Apple products, I recognize that they have a miserable battery life. But it’s not all...
Newsletters: Yay or Nay

Newsletters: Yay or Nay

Can we take a minute to talk about newsletters? I’m torn. There are a few newsletters that I LOVE. They provide killer content and some really interesting actionable ideas. They find a problem or a pain point and they provide a solution, or at the very least an...
4 Keys To Podcasting Success

4 Keys To Podcasting Success

As some of you may or may not know, I recently launched a podcast. It was not my first podcast but it’s the first podcast that I’ve taken rather seriously. My previous podcasts were simply ways to pass the time, sometimes alone, sometimes with friends, because I...
Brands and Social Media: A Complicated Relationship

Brands and Social Media: A Complicated Relationship

We do some work with brands that are looking to grow their businesses through social media. Inevitably, as part of the conversation, we get to the return on investment question. “How many followers am I going to get from this” and that sort of thing. When we explain...
The Keys To Getting Ahead in Content Creation

The Keys To Getting Ahead in Content Creation

I produce a heck of a lot of content. And aside from an occasional absence here and there, I’ve been incredibly consistent with producing that content over the last couple of years. In the past two years, I’ve written over 200 blog posts for my own site as well as at...
On The Importance of Web Traffic

On The Importance of Web Traffic

One of the things that we’ve worked with our clients on lately is the idea of understanding web traffic. So often we’re asked to build a new site where the client has no idea how effective their current site actually is. Now in most cases, it’s pretty easy to identify...