Website design and redesign services with responsive Wordpress
Facebook, Twitter, Instagram and LinkedIn Training and Management
Blog, Ebooks, White Papers and Web content copywriting services
Design and implementation strategies of logos and brand identities
What Do We Actually Do?
A long time ago I worked in conjunction with an office in India. There was a particular individual who would respond to all requests with the following statement; “The needful has been done”. That line always stuck with me and now we use it as a sort of a motto. At OneRedCat, we do what needs to be done. From web development, to social media management to content creation, we do our best so that you can do whatever it is that you do best.
Our mission is to design fun and functional, responsive websites focused on balancing premium content with an enjoyable user experience.
We develop and launch social campaigns focused on engaging content and developing relationships across multiple platforms.
We help brands craft superior content that drives traffic and helps build an authentic, authoritative voice.
We help create a lasting statement for your brand through logo design and branding guides designed to help you maintain brand clarity.
What We Think About Everything
I am not, in our family, the bringer of bacon, winner of bread. That duty falls on my wife. Even before I was a stay at home father, taking care of a couple of tiny monsters, my wife FAR outperformed me financially. This was due to a combination of hard work (I used to be VERY lazy), an incredible education (I have two degrees, but none of them make me a doctor) and a dedication to willpower in every aspect of her life beyond anything I’ve ever seen. My wife is, for all intents and purposes, one of the greatest people I’ve ever known. Full stop. Don’t tell her I said that. She’ll get an ego.
So, your office is working on a document. Let’s say it’s a newsletter. You’re working on a newsletter to talk to your clients about what you’ve been up to, what you’re going to be up to and what you’re offering them. The usual. The “newsletter team” consists of a person who generates some content and the person who puts all that content together and makes it look pretty. Great. So you put the newsletter together but because you work in a “normal” office it has to then get approved by some top of the food chain type executive who had very little input into what the content should be and how it should be arranged, but has to then approve the final product, which is obviously a REALLY great idea.
Once in awhile I’ll see that someone I don’t follow has shared a really cool image, or gif or infographic or something similar. So occasionally, I’ll use the native Twitter app (because I’m cool like that) and check out the media tab, to see what kind of content that they’re sharing. I’ll often do the same for someone that I follow. And I’ve noticed something; nobody is making their own stuff anymore.
Now there are a few exceptions to this rule. There are a couple of great companies that create their own graphics and a few people that post a very specific category of images. But in general, no one is sharing their own stuff. It would seem to me, that in many ways, we’ve moved PAST our own content. What does that even mean, and why does it matter?
A lot of people think that coaching and leading is all about doing. It’ about giving a great speech or a well-deserved pat on the back. Coaching is all about telling people what to do and leading is all about showing people what to do, right? I don’t think so. I used to think so. I used to think that great coaches were those that gave those incredible speeches that got us all fired up. Al Pacino in Any Given Sunday was a GREAT coach. Kurt Russell as Herb Brooks in Miracle was a great coach. They were incredible leaders. And I still think that those individuals were great coaches and great leaders but it doesn’t really have much to do with those speeches. Those speeches were the lighting of the match. But you have to have fuel. Where do you get the fuel?
The other day my son decided that he wanted to move our coffee table. It sat, as a coffee table would, in front of our couch, in the middle of the living room, between our couch and television. That coffee table is my best friend. It holds drinks while I’m watching TV, my laptop while I’m playing video games and my feet while I’m curled up watching bad television dramas with my wife. So when my son got on one side of it the other day and started pushing it while muttering under his breath, “We have to move this out of the way…” I got ready to say “no”.
I’m assuming that you know how to read. I mean, you’re reading this so it seems like a pretty fair bet so it doesn’t make a lot of sense that I would be trying to teach you how to read, but that’s exactly what I’m going to do. I’m going to teach you how to read a book. Well, that’s sort of a lie. I’m going to teach you one trick that will make reading a book more helpful and useful and powerful. Let’s talk about what a book is.
I think one of the things that I really love about writing lies in one of the comments I get all the time from people who know me and read my work. People constantly say to me, “I can hear you saying this.” Their point is that the way I write mimics the way I speak, the words I use and the way in which I put together phrases. But lately I’ve started to think, “is there a different way to write?”
The other day I was listening to someone talk about a party that made their way to the peak of Everest, or basecamp, or the summit, I don’t know…whatever the word is…THE TOP. Anyways, they were talking about how this group spent almost two months and spent thousands of dollars all to get to the top of the world’s most famous mountain…where they spent about an hour and then headed back down. It’s incredible, when you think about it. You spend all that time and all that money to get to a destination, only to immediately turn around and walk away. How could someone do that? Why wouldn’t you want to spend time enjoying the prize? Simple, the prize has nothing to do with the top of Everest.
I think the hardest thing that I’ve ever tried to do is write for other people. I can do it. Don’t get me wrong. I’m a writer. That’s what I do. But it’s not easy. The requirements are incredible and if you really start to think of what it means to write someone else’s thoughts our for them, you might go bananas. I mean, think about it. You’re basically trying to read someone’s mind and then turn that into words that mean what they think. So how can you make it easier?
Given how badly people want to succeed, it always amazes me how many people set themselves up to fail. I know they don’t do it purposefully. I mean, really, who would do that to themselves (the answer to that might surprise you)? In general, I think that most people just don’t know what setting yourself up for success looks like. I mean, you can just study what successful people look like, right?